Animation & VFX in France

Posted by Gretchen Weaver on Mon, Jan 09, 2017 @ 08:00 AM

Specialty VFX Shops Bring Stories to Life Using Cloud Infrastructure

When it comes to animation and VFX, Europe’s powerhouse is the United Kingdom. But in 2016, France, as well as other countries like Belgium and Spain, have been making strides to become more competitive. The threat in the UK has been attributed to “severe skill shortage” and “insufficient government support” as far back as 2012 as noted in this Wired article.

Read More

Topics: Media & Entertainment, Rendering & Transcoding, Cloud Compute

Preparing Post Production for Cloud Rendering

Posted by Gretchen Weaver on Wed, Apr 20, 2016 @ 10:00 AM

With peaks and valleys in a workflow as the norm in many post-production studios, using cloud resources to offset overcapacity IT infrastructure can seem very attractive. Not only can you pay as you need it and avoid large capital expenses, but it can also provide smaller studios the ability to go after projects they once could not due to limited compute capacity. The cloud lets these smaller shops work like big shops and deliver top quality in tight timelines.

Read More

Topics: Media & Entertainment, Rendering & Transcoding, Cloud Compute

Post Production at NAB

Posted by Joy Burd on Fri, Apr 15, 2016 @ 08:46 AM

Avere, along with 1,788 other companies, will be setting up booths this weekend and inviting the more than 103,119 visitors to check out the massive exhibit floor at some point during the weeklong National Association of Broadcasters (NAB) event next week in Las Vegas, Nevada.

Read More

Topics: Media & Entertainment, Technology Community

Infographic: Burst to Compute Cloud for Rendering

Posted by Gretchen Weaver on Wed, Mar 23, 2016 @ 12:07 PM

When it comes to an efficient decision to leverage cloud rendering to meet aggressive, looming deadlines, Moonbot investigated, evaluated, and launched in under 60 days. This inforgraphic tells the story of why Moonbot Studios made the move using the vFXT to leverage scalable rendering capacity using the compute cloud.

Read More

Topics: Media & Entertainment, Rendering & Transcoding, Cloud Compute

Media Asset Management Workflow with Active Archive

Posted by Gretchen Weaver on Fri, Dec 04, 2015 @ 03:00 PM

Media assets—photos, music, video, recordings, animations—are growing at an unprecedented rate. Managing these files can be challenging, but mismanagement can be costly. Digital asset management (or media asset management) includes the ingestion, annotation, cataloging, storage, retrieval and distribution of these files. 

Before getting into these challenges, let's establish that these are corporate assets—they have tremendous value to the organization and are often unique materials that would be expensive to replace or are simply not replaceable. While libraries can manage some of the largest repositorities of assets, many other industries have their own catalogs of media that support and hold significant value to the businesses. 

Read More

Topics: Media & Entertainment, Cloud Storage, Private Object Storage

Big Rendering Infrastructure for the Small and Mighty

Posted by Gretchen Weaver on Thu, Oct 29, 2015 @ 04:00 PM

We’ve all heard of things being small and mighty—one may use the phrase to describe the diversity of the iPhone, a sting of the scorpion, or the pick-up-and-go pep of a Mini Cooper. How about a small creative firm with big ideas?

Moonbot Studios in Shreveport, Louisiana is one such place. Bursting with creativity and building a portfolio of amazing apps, short films, and animated books, Moonbot is showing how big ideas aren’t for large studios alone. But getting there has not been without common roadblocks that have everything to do with small budgets and the age old conundrum of too much to do in too short of time.

Read More

Topics: Media & Entertainment, Cloud Compute

RVX's Unique Icelandic Formula: Building a Cost-Effective IT Infrastructure

Posted by Gretchen Weaver on Tue, Sep 29, 2015 @ 12:14 PM

In looking at the resume of Reykjavík Visual Effects (RVX), it is easy to see that they are clearly doing something right. In a country that is home to just over 323,000 people, Iceland is making its mark in the film production industry and RVX is leading the way. Some studios in areas where access to a talent pool is considered much greater like New York, Los Angeles or London, would drool over the opportunity to lay claim to projects like Gravity, Contraband, Boardwalk Empire, Game of Thrones, and of course, current release Everest.

Read More

Topics: NAS Optimization, Data Center Management, Media & Entertainment

Building a Cloud Render Ready Infrastructure - Webinar Q & A

Posted by Gretchen Weaver on Tue, Sep 22, 2015 @ 02:00 PM

Rendering in the cloud is quickly moving from a pie-in-the-sky idea to reality. In a webinar on September 9, 2015, we heard from Tristan Crichton, Senior Systems Administrator, at award-winning VFX studio Framestore about how they are using Avere Systems and Google Cloud Platform to put cloud computing into their workflow to solve peak demand challenges quickly and easily.

Read More

Topics: Media & Entertainment, Rendering & Transcoding, Cloud Compute

Rendering in the Cloud with Avere and Google Cloud Platform

Posted by Gretchen Weaver on Wed, Apr 15, 2015 @ 04:30 PM

This week at the National Association of Broadcasters Show (NAB) in Las Vegas, Avere announced teaming with Google Cloud Platform. With this addition, Avere now allows enterprises more flexibility to integrate public cloud compute and storage along with private object storage into existing infrastructures.

Read More

Topics: Media & Entertainment, Cloud Storage, Rendering & Transcoding, Cloud Compute

Managing Digital Media Assets Fronting an Active Cloud Archive

Posted by Giancarlo Di Pasquale on Tue, Apr 07, 2015 @ 09:00 AM

Just think of all of the footage sitting on tape in warehouses that could be used in current media efforts if only it was more easily accessed. Then, think about the ever-growing volume of the detailed, high-resolution footage available today coming into media production environments. Now, think about all of the new ways end-users have to absorb content and the high-rates of adoption of these devices that are beyond what anyone predicted.

Read More

Topics: Enterprise Storage, Media & Entertainment, Cloud Storage